AppSumo
AppSumo's welcome email greets new subscribers as 'Sumo-ling' and immediately dives into trending productivity tools. The 'work doesn't have to suck' hook is a memorable way to frame the value proposition.
AppSumo's welcome email greets new subscribers as 'Sumo-ling' and immediately dives into trending productivity tools. The 'work doesn't have to suck' hook is a memorable way to frame the value proposition.
