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De Soi

De Soi's launch email leads with a personal letter from co-founders Katy Perry and Morgan McLachlan, explaining the 'why' behind their non-alcoholic apéritif. The move is to use a founder's story to build brand equity and trust before asking for a sale.

Explora flujos reales del producto

On the road with Team De Soi ✈️

Why Spritz Italiano is your #1 summertime refresher 🏆

What exactly IS an apéritif?

Craving a mule?

Order today, and your sips could be FREE ☘️

What’s in my sip?

Back to Botanicals

Très Rosé on repeat?

Our NEW flavor is here! 💖 🥂

This will make your day.

Leading ladies.

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