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De Soi

De Soi's launch email leads with a personal letter from co-founders Katy Perry and Morgan McLachlan, explaining the 'why' behind their non-alcoholic apéritif. The move is to use a founder's story to build brand equity and trust before asking for a sale.

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On the road with Team De Soi ✈️

Why Spritz Italiano is your #1 summertime refresher 🏆

What exactly IS an apéritif?

Craving a mule?

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What’s in my sip?

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Très Rosé on repeat?

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This will make your day.

Leading ladies.

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