UI reference · email

Dollar Shave Club

Dollar Shave Club's browse abandonment email is a masterclass in humor and re-engagement. The 'pick up where you left off' copy is a clever way to nudge users back to the product page.

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Half-browsed, half-shaved… tragic.

Get over 65% off this Starter Set!

Upgrade To a First Class Travel Bag

Forget something in your last box?

You know it’s almost Father’s Day, right?

Where did you go?

The women's kit stays $2.50.

$5 to pick up where you left off.

Not Just Team Pride. Face Pride.

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