Jo Malone
Jo Malone London introduces its new Sea Salt & Bergamot cologne with a minimalist, sensory-driven promotional email. The copy's clever anchoring to a best-seller is a smart way to sell a new scent without a discount.
Jo Malone London introduces its new Sea Salt & Bergamot cologne with a minimalist, sensory-driven promotional email. The copy's clever anchoring to a best-seller is a smart way to sell a new scent without a discount.
