Thetrainline
Trainline's summer newsletter pushes a staycation angle with personalized fare recommendations and a 43% savings hook. The two-column fare grid is the one move worth stealing for turning a generic promo into a personalized nudge.
Trainline's summer newsletter pushes a staycation angle with personalized fare recommendations and a 43% savings hook. The two-column fare grid is the one move worth stealing for turning a generic promo into a personalized nudge.