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Youneedabudget

YNAB sends a friendly nudge to new users who haven't linked their accounts yet, offering a 'do both' strategy to get them started. The 'teacher' persona and custom illustration make the onboarding feel like a personal lesson rather than a system alert.

Explore real product flows

The most stressful question in the world

Your budget misses you!

Let's talk grocery budget

Two huge wins for Jamie and Oscar

To succeed with YNAB, you just need to…

The story of Jamie and Oscar

See someone else’s budget

Here’s what to do when you get a surprise bill

How much does debt cost?

Don’t forget this for your YNAB budget!

Here's how to earn more than you spend

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